Honda Takes Top Honors with 2019 Kelley Blue Book Brand Image Awards

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Kelley Blue Book has chosen Honda as America’s “Best Value Brand” for the fifth year in a row, also naming Honda the “Best Overall Brand” and “Most Refined Brand” for a second straight year.

Kelley Blue Book noted that its “Best Overall Brand” for the 2019 Brand Image Awards went to Honda in part because of the high quality across Honda’s broad product lineup and its commitment to offering vehicles for first-time buyers and loyal owners alike. With its “Best Value Brand” award, Kelley Blue Book called out the class-above amenities in Civic, Accord, CR-V and Pilot, also noting that Honda had eight vehicles in its top 15 in refinement, leading to the “Most Refined Brand” award.
 
The Kelley Blue Book Brand Image Awards recognize automobile manufacturers’ successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.