Honda Rings in 2019 with a Look Back

359 × 360American Honda rang in the New Year by leading the 130th Rose Parade, presented by Honda, down the streets of Pasadena. This year’s float, “Celebration of Dreams,” paid tribute to Honda’s heritage and a major milestone as American Honda marks its 60th anniversary the US.  Among the historical items featured on the float were the iconic 1975 Honda Civic CVCC (pictured), a recreation of the company’s first Los Angeles storefront, and the Honda Super Cub, the product that marked Honda’s entry into the U.S. market.  As presenting sponsor, the Honda float is the first in the parade each year.


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